Say
We'll ship a working URL this week.
Avoid
We'll start the discovery phase next week.
Why · Bias to the artifact. A working URL is a unit of progress; a discovery phase is a unit of meetings.
Spire Coast · Brand
Spire Coast LLC
Lakewood Ranch, Florida · Est. 2026. A single editorial pass of the brand — marks, type, color, voice, press kit. Cleared for use by partners, contractors, and the press.
§ 01 · Inventory
§ 01 · The bundle
81 files, four classes.
The brand library covers logos (13), favicons (14), social avatars and headers (33), and document mockups (21). Every file is enumerated in a manifest at /brand-assets/manifest.json.
Partners and contractors with an engagement can request the full tiered bundle via studios.spirecoast.com/admin/brand. Foundation, Brand System, and Flagship tiers correspond to the engagement ladder published on /services.
§ 02 · The marks
Monogram · dark
Monogram · on-light
Monogram · glow
§ 03 · Type
§ 03 · Geist
Geist for everything.
Display, body, and monospace ship from the same family. Tight letter-spacing on display, tabular-nums on monospace, OpenType ss01 on for the slashed zero.
Display · 700 · -0.025em
Built to be the obvious choice.
Title · 600 · -0.018em
Sections read in title weight.
Body · 400 · 0em · 18px
Body copy carries the rhythm. Long-form sections set in 18px give the page editorial weight without straining for it.
Mono · 500 · UPPERCASE · 0.22em
§ 03 · Spire Coast · brand · v1.0
§ 04 · Color
App canvas
--color-brand-canvas
oklch(0.12 0.008 250)
Card · panel
--color-brand-surface
oklch(0.16 0.012 250)
Drawer · modal
--color-brand-elevated
oklch(0.22 0.018 250)
Code · inputs
--color-brand-sunken
oklch(0.09 0.005 250)
Primary accent
--color-brand-cobalt
oklch(0.58 0.20 260)
Hover · pressed
--color-brand-cobalt-deep
oklch(0.40 0.20 260)
Body type
--color-brand-text
oklch(0.96 0.005 250)
Secondary type
--color-brand-text-mute
oklch(0.55 0.015 250)
§ 05 · Voice
§ 05 · How we sound
Plain, mechanical, declarative.
No agency adjectives. No empty intensifiers. Every sentence should be defendable in a meeting with an engineer who reads the code.
Say
Owners get the credentials, the repo, and a runbook.
Avoid
We host it for you so you don't have to worry.
Why · The promise is portability, not dependency. Lock-in is something other shops sell as a feature.
Say
If it breaks, here is how to read the logs.
Avoid
If it breaks, our team will look into it.
Why · Plain mechanism beats reassurance. The owner deserves to know what's running and how to inspect it.
§ 06 · Press kit
Hero · banners · slide decks
Lockup — vector
Download →
Pre-rendered raster
Lockup — 1600 PNG
Download →
Square avatar · favicon source
Monogram — 1024 PNG
Download →
Print · supplementary type
Wordmark — vector
Download →
Default social preview
OG share card
Download →
Read-only JSON, every asset
Full manifest
Download →
For interview requests or partnership enquiries, josh@spirecoast.com.